Promotion is running till the 5th of May.
AmEx is regularly running bonus promotions on MR points transfers to IberiaPlus. To be precise, every couple of months. So if you have any trip coming up and you need to boost your point balance, now is the right time, because AmEx is going to give you 20% bonus avios on top of what you will transfer to IberiaPlus. Normal exchange rate of MR point to IberiaPlus avios is 1:1. The general advise though is to keep your points in the MR account, because it gives you more flexibility should you wish to convert them into hotel points, etc.
To benefit from this promotion you need to log in to your AmEx Spain account and follow the links to Membership Rewards area. Alternatively you can call the agent and they can perform a transfer for you.
Normally points are being transferred very quickly (1-2 working days in my experience).
What puzzles me is lack of marketing push: AmEx Spain is keeping these promotions fairly secretive – there is no marketing emails or banners about it whatsoever. One day I learned about it by chance from AmEx customer support agent and since that time I am regularly asking them if there are any promotions running.
If you don’t have an AmEx card yet, now it’s high time to get one and to bag yourself a bunch of avios (20,000 with AmEx Gold and 40,000 with AmEx Platinum, after hitting minimum spend requirement, of course). If you are considering applying for a card, let me know in the comments and I will send you a personalized link. It won’t give you more points, but it will give you good karma for supporting the blog: if your application is successful, I will get a referral bonus. And of course, you will also get all the AmEx perks, which I will write about in the next few days! 🙂